European Mile invites Ireland to get active


The European Mile invites Ireland to get active again at an easy pace

The European Mile is an Erasmus+ Sport-supported event led by the International Sport and Culture Association (ISCA) that invites people all over the continent to celebrate the joy of moving again after over a year of lockdowns at their own pace – by running, walking or rolling a mile (1.6km). The main celebration of the event will take place on 5 June 2021 with simultaneous events held in different countries and an interactive online “sightseeing walk” streamed on Facebook by V4Sport Foundation in Poland.

Registration for community events opened in April, along with an open call for people to measure and donate their completed miles on the European Mile website (1). The donated miles will contribute towards a cash donation to support the UK-based Daily Mile Foundation, which aims to get school kids around Europe running 15 minutes (a mile) every school day.

“With the European Mile, we want to raise awareness and enable the activation of European citizens through all types of events – both in-person and through online coordination – that get people running, walking and rolling one mile (1.6km) or more,” ISCA President Mogens Kirkeby says. “ISCA wants to promote a strong focus on physical activity and grassroots sport as we rebound from the Covid-19 pandemic. And we believe the time is now! Even while restrictions are still in place in many countries, we are keen to send the important signal that physical activity should be at the top of our minds and political agendas. Let’s celebrate the opportunities we have to enjoy being active, for our physical, social and mental health!”

The European Mile supports the World Health Organization’s latest recommendations (2) for adults’ and children’s daily physical activity, and its overall message that Every Move Counts when it comes to maintaining physical fitness and counteracting extended periods of sedentary behaviour. The European Mile campaign will therefore continue throughout the year, and event registrations and mile donations can still be made on the website after 5 June until the end of September.

Register for free today at:

#EuropeanMile  #FindYourMile

About the International Sport and Culture Association (ISCA)

International Sport and Culture Association (ISCA) is a global platform open to organisations working within the field of sport for all, recreational sports and physical activity. Created in 1995, ISCA cooperates with its 260 member organisations, international NGOs, and public and private sector stakeholders. It has 40 million individual members from 89 countries which represent a diverse group of people active within youth, sport and cultural activities. ISCA’s activities are supporting the general HEPA (Health enhancing physical activity) policy of the EU. ISCA concentrates on three key areas – solutions, campaigns and advocacy for physical activity promoters. ISCA established the NowWeMOVE campaign in 2012.

About the NowWeMOVE campaign

NowWeMOVE is a worldwide campaign promoting the health, social and societal benefits of sport and physical activity. Launched in Europe in 2012 by ISCA, it brings stakeholders in the sport for all from a variety of sectors together to tackle the physical inactivity epidemic across the world through community-driven events such as MOVE Week, No Elevators Day, Open Streets Day and European Mile. The overall objectives of the campaign are to raise awareness of the benefits of sport and physical activity among citizens; promote opportunities to be active in sport and physical activity; and enable sustainable and innovative capacity building for providers of physical activity initiatives through open-source solutions and advocacy.

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