Athletics Ireland announce new long-term sponsorship deal with adidas
- adidas will be Athletics Ireland’s official kit supplier, starting January 2025
- The new kit will be unveiled in early 2025
Athletics Ireland is delighted to announce adidas as the new official kit supplier for Irish athletics.
This new chapter of collaboration will strengthen the already rich history shared by the two sides and underscores adidas’ commitment to supporting athletics in Ireland.
The new partnership will come into effect from January 1st 2025, and will see adidas supply Athletics Ireland with a full selection of teamwear and performance apparel for all international competitions.
Speaking today, Athletics Ireland CEO Hamish Adams said: “Athletics Ireland is delighted to welcome adidas on board as our official kit supplier from 2025, a partner that very much aligns with our own values of integrity, inclusion, respect, and excellence. This new long-term sponsorship deal comes at an exciting time for our sport, and we look forward to working with adidas as we build on the success of recent years”.
Spencer Nel, Senior Director for Global Sports Marketing at adidas said: “We’re extremely proud to be entering into partnership with Athletics Ireland, in what is a hugely exciting time for the sport in Ireland. At adidas we are driven by our commitment to grow sport at all levels. This new partnership perfectly embodies that goal, with its huge potential to inspire the next generation of Irish athletics stars.”
More information will be announced in due course including the unveiling of the new bespoke adidas kit which will be worn by Irish International athletes at all major international athletics events including European Indoors, World Indoors, and World Outdoor Track and Field Championships.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023. For more information, please visit www.adidas-Group.com.
About Athletics Ireland
Athletics Ireland is the National Governing Body for Athletics in Ireland.
Our primary objective is to promote and develop the sport at every level from recreational running and schools competitions through to supporting Ireland’s elite athletes in international competition.
Athletics Ireland retains a strong volunteer ethos and the thousands of administrators, officials and coaches who give freely of their time play a vital role in our organisation.
We have 365 affiliated clubs with a combined membership of over 70,000.
Our vision is to inspire the nation to be active, healthy and to perform through athletics.
