Athletics Ireland is delighted to announce a new partnership with HyGo Irish Still Spring Water, with the Tipperary based company becoming the Official Hydration Partner of Athletics Ireland.
The partnership will support athletes, clubs and participants across Athletics Ireland’s nationwide programme of events while promoting the importance of hydration, healthy lifestyles and sustainability within communities across Ireland.
Produced by Borrisoleigh Bottling Ltd, HyGo Spring Water is drawn from the well that produced Ireland’s first mineral water and has earned seven international gold medals for excellence. The company combines decades of industry expertise with a commitment to producing premium natural water in a more environmentally responsible way.
As Official Hydration Partner, HyGo Spring Water will support everyone from Ireland’s elite athletes to the thousands of club members, recreational runners and young athletes who participate in Athletics Ireland events each year.
The partnership will see HyGo promoted through Athletics Ireland’s year-round programme of events, digital channels and publications, reaching more than 75,000 registered members and a substantially wider running community across Ireland. Partnership activations will include a dedicated HyGo Hydration Hub on AthleticsIreland.ie, educational hydration content, on-site event activations, product sampling opportunities and integrated brand visibility across Athletics Ireland’s communications channels.
Available in innovative 330ml and 500ml carton packaging, HyGo offers a more sustainable alternative to traditional plastic water bottles. Alongside HyGo, Borrisoleigh Bottling Ltd also produces the well-established WB Yeats water brand for Ireland’s hotel and hospitality sector.
Speaking on the announcement, Michael Ferncombe, Sales & Business Development Manager, Borrisoleigh Bottling Ltd, said:
“We are delighted to partner with Athletics Ireland. We know how important it is for athletes to stay properly hydrated, whether they are competing at the highest level or taking part in their local club session. HyGo is all about delivering premium Irish spring water in more sustainable packaging, and this partnership provides the perfect opportunity to introduce our brand to athletes and running communities across Ireland. We look forward to working with Athletics Ireland to support participation, performance and wellbeing at every level of the sport.”
Irish 100m Champion Ciara Neville, whose mother hails from close to Borrisoleigh, said:
“Hydration is a vital part of training, recovery and performance, so it’s fantastic to see an Irish brand like HyGo supporting athletics in this way. It’s especially nice for me personally to see a business with such strong connections to Borrisoleigh partnering with Athletics Ireland. I’m sure HyGo will become a familiar sight at events around the country, and it’s great to see a company investing in Irish athletes and the wider athletics community.”
Speaking on behalf of Athletics Ireland, Hamish Adams, CEO of Athletics Ireland, said:
“We’re delighted to welcome Borrisoleigh Bottling Ltd and HyGo as the Official Hydration Partner of Athletics Ireland. Supporting athletes goes beyond competition, and hydration is fundamental to health, participation and performance at every level of our sport. HyGo’s commitment to quality, sustainability and community aligns closely with Athletics Ireland’s values, and we look forward to building a successful partnership that benefits our members, clubs and events nationwide.”
The partnership represents another important step in Athletics Ireland’s commitment to working with Irish brands that share its vision of supporting athletes, encouraging lifelong participation in physical activity and promoting healthier lifestyles.
Hydration plays a vital role in performance, recovery and overall wellbeing, making the collaboration a natural fit for Athletics Ireland’s diverse membership – from juvenile athletes taking their first steps in the sport through to Olympians representing Ireland on the world stage.
About HyGo and Borrisoleigh Bottling Ltd (BBL)
Water manufacturing the sustainable way! Based in Borrisoleigh, Co. Tipperary, Ireland.
Home to the well that produced Ireland’s first mineral water and winner of 7 international gold medals for excellence. Borrisoleigh Bottling Ltd (BBL) has brought new life to the small rural village of Borrisoleigh.
BBL seeks to deliver a superb natural water, from an age-old artesian well, in packaging that reflects a sensitivity for the environment and in a way that seeks to lead the industry towards a more responsible and sustainable future.
For more information, visit https://hygo.ie/
