Athletics Ireland was announced as winner of the’ Best Commercial Partnership in Sport’ award at last night’s 2025 Irish Sport Industry Awards, hosted by the Federation of Irish Sport. The prestigious accolade celebrates Athletics Ireland’s hugely successful partnership with our title sponsor 123.ie, a partnership that has driven innovation, engagement, and growth across the sport.

The awards ceremony, held in Dublin and attended by leaders from across the Irish sports sector, honoured excellence in commercial partnerships, governance, and community impact. Athletics Ireland’s collaboration with 123.ie stood out for its creativity, shared vision, and measurable success in enhancing participation, fan engagement, and grassroots development.

Since joining forces, Athletics Ireland and 123.ie have launched impactful initiatives, including nationwide youth programmes, and high-profile event sponsorships – such as the 123.ie National Championships—that have brought athletics to new audiences.

• Award: Best Commercial Partnership in Sport – Athletics Ireland & 123.ie

Athletics Ireland also received nominations in three of the categories listed below:

Best Use of Communications Platforms in Sport, presented by Future Ticketing

• Athletics Ireland, Irish Runner Magazine

Best Initiative to Promote Women in Sport & Physical Activity presented by Opel Ireland

• Athletics Ireland, The Girls Squad 

Governing Body of the Year, presented by Marsh  

• Athletics Ireland