123.ie was today announced as the official partner to Athletics Ireland in a multi-annual six figure deal which 123.ie will further support with marketing and promotional spend. This partnership will see the ‘Give better a try’ Irish insurance company invest in a sport that is riding the crest of a wave following a host of outstanding performances both domestically and internationally in recent months.

The new partnership will see 123.ie take up title sponsorship of Athletics Ireland’s National Championships, Summer Camp Programme, National Athletics Awards, and participation initiatives for the next three years.

The announcement comes on the back of a hugely successful period for Irish athletics which has seen Irish athletes secure thirty international medals during the Tokyo Olympic cycle, compared to the twelve claimed during the Rio cycle.

The support from 123.ie will further help develop the sport from grassroots right up to those medal-winning-stars. Athletics Ireland membership has bounced back tremendously following covid lockdowns, resulting in the 60,000-member milestone being achieved in October of this year, the earliest the figure has ever been reached in a calendar year.

2022 has seen the emergence of the next generation of athletics stars including Ireland’s fastest man Israel Olatunde who thrilled Irish fans earlier this summer with his 10.17 record-breaking-display in the European 100 meters final in Munich.

Speaking at today’s announcement, the Irish 100m record holder said: “Athletics is the perfect sport for people of all abilities to get involved in and it’s great to see 123.ie investing in our sport.

Athletics is all about trying to better yourself and I’m really excited to see how this new partnership between Athletics Ireland and 123.ie can help bring athletics to an even wider audience over the next 3 years”.

Elaine Robinson, Managing Director, 123.ie said: We have long been admirers of the great ambassadors we have in Irish athletics, and we look forward to working with, and supporting these athletes over the coming years.

Both Athletics Ireland and 123.ie appreciate and value people who are always trying for better, and we are excited about the opportunity to invest in an inclusive sport that offers everyone from the age of 8 – 80 the opportunity to be the best they can be.

We also look forward to supporting the 300,000 strong running community in Ireland which we will be engaging with through Athletics Ireland led initiatives over the coming months”.

Hamish Adams, CEO of Athletics Ireland: “We are delighted to welcome 123.ie on board as our new national sponsor. Athletics Ireland has a mission to support and develop the athletes of Ireland of all ages, disciplines, and abilities and to contribute positively to increasing physical activity levels across the entire population. The support provided by 123.ie will enable our association to deliver on these objectives through our competition programmes, summer camps, recreational events and many other initiatives.”

123.ie Sponsorship Details:

The new partnership will see 123.ie become the national partner of Irish Athletics until the 31st of December 2025 and will include:

  • Title sponsorship of 40 Athletics Ireland National Championships (Juvenile, U20, U23, Senior, Masters, Schools)
  • Title Sponsorship of National Athletics Awards
  • Title Sponsor of Athletics Summer Camps
  • Title Sponsor of Athletics Ireland led Family mile events, and more ‘to-be-announced’ participation initiatives

The first events set to include 123.ie as title sponsor include the 123.ie National Cross Country Championships on Nov 20th and December 4th, as well as the 123.ie National Athletics Awards on November 23rd, and 123.ie National 35k Walks Championships on December 18th.

Details relating to further initiatives backed by 123.ie will be announced in the new year which will further support Athletics Ireland’s ambitious plans for the development and success of athletics in Ireland.

About 123.ie

123.ie is a leading Irish insurance company offering Car, Home, Travel, Health Insurance.

Give better a try

123.ie is part of a global insurance family through our parent companies – RSA Insurance Ireland and Intact Financial Corporation (IFC). IFC is the largest General Insurer in Canada, with a 20% share of the market, and operates businesses in the US, Ireland, Europe and the UK. IFC has a $500bn CAD market opportunity, and access to over $375bn CAD of Speciality Lines premium globally.   

Through living our values of Integrity, Respect, Customer-driven, Excellence and Generosity, we aim to achieve our purpose of helping people, businesses, and society prosper in good times and be resilient in bad times. 

Central to our purpose is giving back to the communities in which we operate – we are passionate about it.  Whether it is our work with charities and our volunteering efforts, helping to promote diversity, equity, and inclusion or protecting the environment – we are trying for better every day.

We are proud to sponsor Athletics Ireland – an organisation that supports communities in every corner of Ireland, and we hope that our support will make the difference for our incredible athletes of all ages.

Insurance is not about things, it’s about people and we are trying for better every day – for our colleagues, our customers, and our communities.

So, our tagline 'Give better a try', is as much for you to check us out, as it is for us to challenge ourselves every day to find new and better ways to make insurance better.

Visit https://www.123.ie

Athletics Ireland would like to thank Irish Life Health for their immense support of Irish athletics over the last nine years. Irish Life Health has played an important part in promoting athletics across the country through a range of programmes and initiatives at a local and national level.

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